7 Marketing Ideas You Can Implement using Property Management Software

November 23, 2023 Sasha Cancél
Property Management Marketing Ideas

Property management has been gaining quite a lot of attention in real estate due its effectiveness and ease-of-use. If you are a property management software company and are exploring avenues to generate more leads for your property management business, you have come to the right place. In this article we will cover the best property management marketing ideas so that you attract the right high-end property owners that will potentially turn into sales, and how you can leverage the power of a PMS to advertise your property. 

Top 7 Property Management Marketing Ideas using Property Management Software

To advertise your property management software company, it is essential that you implement effective digital marketing techniques. Those can be a game-changer for any type of business. Many Property Management Software like ONR enable you to advertise your listings as well. Digital Marketing is a cost-effective way to promote your property management business. All you need is a basic understanding of how social media functions and how you can leverage it to your advantage. Some of the key elements of digital marketing for property management marketing ideas are highlighted below.

  1. Create a Good Quality Website 

A good quality website can quite literally make or break your game. Potential buyers can reach out to you directly via your website. They can explore the range of services you offer through digital media, get in touch with you directly and answer all of their queries that would otherwise be difficult to communicate. A good quality website for your high-end properties should have the following features:

  • User-friendly design for easy navigation
  • Mobile responsive design
  • Fast loading speed
  • High quality visuals and demos 
  • Pricing Plans
  • Contact information 
  • Reviews from other clients

    2. Leverage the Power of SEO 

If you already own a good quality website, and no one is visiting it, it is probably because your website is not ranking on search engine consoles. Search engine optimization is the best way to advertise property management marketing ideas. It ensures that your website appears at the top of search results, and users can click on it directly. You can boost your company’s presence online through SEO which will increase your ranking. This will translate to more leads and ultimately higher sales and revenue. This is one of the best long term property management marketing ideas.

3. Devise a Content Marketing Plan 

A content marketing plan can allow you to organize your social media content so that it can be posted automatically. It also ensures that your content is targeting the right audience, so that conversions can increase. Content marketing plans allow you to create your content ahead of time and space it out evenly, so that your content doesn’t appear repetitive or redundant. You will also need to keep in mind that the content must include a Call-to-Action, so that users are redirected to your website. It must also incorporate SEO so that it can rank higher on search engines like Google. A software like ONR can assist you in devising your content marketing strategy by allowing you to create tasks and track their progress. 

4. Run PPC Ad Campaigns 

Ad campaigns are proven to be an effective way to reach your target audience while consistently increasing your ROI. All you need to do is pay a sum of money to platforms like Google, Facebook, Instagram or LinkedIn and you will get your paid ad campaigns rolling in no time. Paid campaigns enable you to reach a wider audience all over the world, thus generating a steady stream of revenue for your property management marketing ideas. You can narrow down your audience as specifically as you prefer. In fact the more specific it is, the higher your lead conversion rate will be. property management marketing ideas

5. Keep your Social Media Updated

Social media platforms like Facebook, Instagram and Twitter are necessary to make your business stand out. Your audience needs to be aware of your property management company and the services you offer. What better way to achieve this than constantly posting on your social media platforms. To optimize your property management marketing plan, incorporate innovative property management marketing ideas that prioritize keeping your social media channels updated with the latest trends and technologies. Plus, it allows you to build relationships with your audience and keep them engaged.

Collaborating with influencers has also proven to be the best way to advertise your property management services. Compile a list of influencers and reach out to them through personalized emails. This can boost your visibility by a significant extent as the influencers will actually be endorsing your brand. PMS like ONR enable you to connect your social media platforms with your dashboard so that you can conveniently monitor and update them. 

6. Email Marketing 

Sending personalized emails to property owners can inform them about the features your business is offering and how it can transform their day-to-day operations. Incorporating property management marketing ideas into your email campaigns can be highly effective. For instance, sending out newsletters regularly with valuable information about your property management business and industry trends can keep your audience engaged and informed. Similar to social media marketing, email marketing allows property managers to connect with their audience directly, fostering stronger relationships and building trust. Additionally, the measurable results of email campaigns enable property managers to conduct A/B tests to determine which email formats yield the best results. By leveraging personalized emails and integrating effective property management marketing ideas, property managers can effectively showcase their services and attract potential clients.

7. Professional Branding 

Branding your company professionally can leave a memorable impression on your audience. Create a logo that resonates with your brand image. Always have your business cards with you. Make sure you include a barcode on your business card so that users can directly reach your website by scanning through their smartphones. Another great tip for when you are attending events is to have an image of the barcode set as your wallpaper on your smartphone.

If you’re hesitant to invest in business cards, consider implementing this technique, which is practically free and designed specifically for marketing ideas for property management companies. This strategy ensures direct communication channels with your audience, enhancing accessibility and engagement.

Exploring Property Management Marketing Ideas

In conclusion, the realm of property management is ripe with opportunities for creative marketing strategies. By embracing innovative property management marketing ideas, professionals in the field can effectively attract tenants, retain clients, and elevate their brand presence in competitive markets. From leveraging social media platforms and implementing targeted advertising campaigns to showcasing unique property features and fostering community engagement, there are numerous avenues for property managers to explore. By staying adaptable, responsive, and attuned to the needs and preferences of their target audience, property managers can forge stronger connections, drive growth, and achieve lasting success in the dynamic landscape of real estate management.

Now that you have learned the basics of marketing using property management software, are you ready to look into property management systems that can simplify your life? ONR is here to assist you. Learn more about the range of features we offer. Including marketing your property, with a one-time subscription. It can make your life less-stressful so that you can focus on more important tasks.